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ERIC CHESTER

GENERATION WHY?

One of America’s most electrifying and compelling keynote speakers, Eric Chester, is the premier expert on Generation Why. Actually, he coined the term! Since 1986, Eric has been speaking to, and working with, Generation Why. He’s dialed-in to the mindset of this burgeoning generation and has the solutions to the challenges they present to your organization. “Gen Whys” (those born after 1980) are entering the workforce—and society—with a whole new set of attitudes, values, and beliefs.

Chester brings his knowledge of the up-and-coming generation that will be in the working world soon to companies that need help adjusting to the different needs and wants of this new demographic.

Generation Why
Whether you call them Generation Y, Millennials, Nexters, or simply young employees, Eric Chester will show your franchisees, managers, and executives how to recruit, train, manage, motivate, and retain the very best of this new generation! It used to be that businesses that relied on employees aged 16-24 needed only to be concerned with skills training. Today, employers of this age group also need to be experts in recruiting, motivating, and retaining employees who believe that any job is expendable. Given these realities, Chester’s program offers managers and employers of youth the strategies to break through to Generation Why, leading them to perform at their peak while reducing turnover, enhancing customer service, and increasing bottom-line profits.