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JOHN KRUBSKI
STRATEGIC FUTURIST
Populist Futurist
Finally, a Futurist you can understand; whose vision of what comes next ( A Brief History of the Future ) connects to everyday reality at home and in business.
Contemporist
Learn the reasons and rationales behind the �trends� that drive consumer behavior, employee behavior, client behavior, and citizen behavior The WHY of What�s happening today. Get “the word” on Why We Lead the Lives We Lead – and how, knowing that, you can harness unique perspectives on the consumer marketplace to drive your business�future.
Creativator
As a consultant and creativity motivator to America�s top management teams, Krubski knows that creativity CAN be taught (and learned). More importantly, it is possible to teach GROUP CREATIVE THINKING - harnessing creative process to team tasking – through The Creative TeamThink ToolKit.
Visionator
The Need for VISIONING or – If you don�t know where you�re going any road will get you there and you�ll never know whether you�ve come or you�re gone defines a personal, vision-oriented, philosophy that explains the need for creating corporate visions for everything from strategic planning to new product development and how to do “the vision thing�.”
Internationalist
In Doing Business Globally: The Two-way Highway the Argentine-born son of Polish war refugees, with 5 international languages to his credit, Krubski , explains how the consumer, social, information, and technology trends that drive America do (and do not) translate “over there�.” – and�s what�s coming back this way.
TrendMeister
As Consulting Futurist to Yankelovich Partners, the nation�s most prestigious consumer research organization, as well as TV program producer, advertising agency principal, and communicator, Krubski not only follows key Trends in a variety of disciplines, he has developed his own, dynamic vision of the impact of these forces in Future Currents; Nine dynamics that are shaping the Future, Today.
TechnoLogist
In Transparency: The Next Necessary Great Leap of Technology Krubski shares the benefits of thought leadership combined with direct Information Technology and telecommunications experience to paint a picture of how technology is being impacted by its vast availability.
Marketeer
Welcome to the Age of Utility-based Marketing in which many of the old rules don�t apply, and Design-to-Scenario, The Particling of America, and The 5-Generational Marketplace are the new order of things.
SalesTrainer
With a long history in direct conceptual selling (television programming, research projects, and management consulting) Krubski brings a combination of sales skills, coaching experience, and motivational techniques to Selling to and Servicing the Last Remaining Customer in America.
Educationalist
A Jesuit education never hurt anybody – and other thoughts on the value of classical education in developing thoughtful leadership connects academia and business problem-solving in a variety of applications from Strategic Planning to new product development. Selected
PRESENTATION TOPICS
The Nature of Change
Change doesn�t have to be confusing, daunting, and challenging because Change is the status quo. It is easier to manage with change than it is to manage change because the key to successfully dealing with change is accepting its inexorable and continuous progress through our lives, our industries, and our marketplaces. It�s not just Change… it�s Evolution!
The Five-Generational Universe in which we Live and do business
From the BabyWavers to the GI�s, there are reasons we do and think the things we do and think. The world does NOT belong only to “Boomers ” and “Xers” and is making room for the ever-more-vibrant old and the ever-more-influential young. Talking to Boomers about investing in the future and motivating Xer workers becomes less daunting and more actionable.
Loyalty, Then, Now, and the Signposts Up Ahead
Whether we�re talking about customers, employees, or our own distribution channels, the very nature of Loyalty has changed and now depends upon the dynamics of reciprocal benefits. Even the US Army Recruiting Command now understands that Loyalty is conditional and not an absolute. Understanding the Future begins with Understanding Today The key to discerning the Future, any future, lies not in crystal balls and magic spells but in truly understanding the dynamics which are at work in the Present.
Dealing with Diversity
The impact of cross-cultural dynamics and immigration are at work in the labor force, in our schools, in the marketplace. Understanding and profiting from Diversity is not only possible… it�s the only road available to individuals, corporations, and government.
The World/America/My Home Town
Global issues are rapidly becoming home-town issues and home-town issues are global concerns whether you�re marketing or governing
How I stopped fearing stress and made my peace with CCD Syndrome
Constant Cognitive Dissonance Syndrome is the universal disease of the stressed society in which we live. Yet there are ways that we have developed to deal with stress in the workplace, stress at home, and the uncertainty of the future. Uncertainty can be an invitation to “step out” and try new things; empowering bold new initiatives as much as it inhibits decisive action.
Krubski : The Series
Major US and Multi-National corporations pay Krubski to help them get a handle on the Future and to better understand the path from Today to a successful Tomorrow.
Associations, Organizations, and Companies pay Krubski to share his views of Change, Stress, and Loyalty to help their members better cope with the evolving consumer, human resources, and distribution channel environments.
Motivational, Inspirational, humorous, provocative, fact-laden and understandable – these are the hallmarks of a Krubski presentation.
As a seasoned marketer, researcher, and social scientist, Krubski not only brings data and social trends to life, he connects them with great saliency and power to our everyday lives and normal activities as customers, citizens, employees, and family members.
Krubski not only “talks the talk….” he conducts thought leadership seminars, directed ideation sessions, and Creative Thinking Programs for Senior Managers, Marketing and Line Managers, Sales Managers and Sales Staff, Human Resource Managers, employees, investors, and the Military.
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