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JILL BARAD
FORMER CEO OF MATTEL, INC.
Jill E. Barad succeeded John W. Amerman as chief executive as of Jan. 1, 1997. During Amerman’s 10 years as chief executive, Mattel sales quadrupled and profits increased tenfold as the company expanded around the world. Barad was Amerman’s No. 2 for four years.
During 17 years at Mattel, Barad had risen from product manager to one of America’s most powerful women executives. She made her mark largely by re-establishing Barbie dolls as America’s most enduring toy franchise.
A survey in the January Working Woman magazine Barad was the named nation’s third-highest compensated woman executive in America. The survey said her total compensation in 1994 was $4.67 million.
A graduate of Queens College in New York, she joined Mattel in 1981, became marketing director for the Barbie doll brand in 1982, was named executive vice president in 1986, president of Mattel USA in 1990, a director in 1991, and president and chief operating officer of Mattel Inc. in 1992.
On 02/03/2000, JEB resigned as chair and CEO of Mattel in face of a large loss of one of the corporations’ subsidiaries, The Learning Company. Her severance package was reported at $400 million.
