book this speaker
PACO UNDERHILL
AUTHOR, WHY WE BUY: THE SCIENCE OF SHOPPING
Paco Underhill is Founder, CEO and President of Envirosell, a New York based research and consulting firm with offices around the world. Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.
After a career in urban land use planning, Mr. Underhill formed Environmental Analysis & Planning Consultants in 1979 and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell is a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers.
The firm specializes in analyzing the interaction between people and products, and people and commercial spaces. Its Fortune 500 client list includes: The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank, and NationsBank. The firm’s clients also include e-commerce ventures like Yahoo and innovative developers like The Rouse Company.
The firm’s work has been profiled in the New Yorker, Smithsonian Magazine, Fortune, and Fast Company. The New Yorker piece published in 1996 and written by Malcom Gladwell has been one of the most reprinted articles in the New Yorker’s history.
Envirosell started its offshore practice in 1987 and now operates offices in Milan and Sao Paolo, Brazil.
Paco is never dull, often funny, and always on target.
book this speaker
RECENTLY VIEWED
PACO’S INFO
PROGRAMS/TOPICS
- Why We Buy: The Science Of Shopping
- Display And Design – Making First Impressions Count
- Kids In Stores
- Gateway To Profit – The Cashwrap
