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JAY CONRAD LEVINSON
GUERILLA SELLING
Jay Conrad Levinson is the author or co-author of the best-selling marketing series in history, Guerrilla Marketing, plus 29 other business books. His books have sold more than 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 39 languages, and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States—as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He has also written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard.
Jay is Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council.
Guerrilla Marketing is a series of books, audiotapes, videotapes, a CD-ROM,an Internet website, and an online marketing advancement called The Guerrilla Marketing Association—which is an interactive marketing support system for small business.
But most of all, Guerrilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits.
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