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DR. ROBERT CIALDINI
SOCIAL PSYCHOLOGIST AND EXPERT IN THE SCIENCE OF INFLUENCE
Today, in this field, Dr. Cialdini is the most-cited living Social Psychologist in the world. Additionally, he has a reputation as the seminal expert in the science of influence. Dr. Cialdini’s bestseller, INFLUENCE, has been published in 20 different languages and in 23 different countries. It has been consistently ranked in the top ½ of 1% on AMAZON.com.
Collectively, his books have sold over one million copies. Dr. Cialdini has been featured on NBC DATELINE, CNN, BBC, ABC, NPR and CNBC. But it is his unique systematic approach to the applications of this science makes him highly credible, widely recognized and a long-term business benefit.
Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He has spoken to many groups such as, Advanta, Coca Cola, Merrill Lynch, Compaq Computers, and Harvard University.
Program Titles
“Harnessing Ethical Influence” This presentation has two primary purposes. To enable participants to:
1. Identify those psychological principles that will most effectively influence others to say “yes” to their requests;
2. Recognize how to employ these principles in positive (rather than manipulative) ways to produce change in others that are effective and ethical.
“Managing Ethical Influence” This presentation focuses on the questions of how managers may bring about productive change within the individuals they supervise and work with. As an agent of influence, the manager must ensure that the change he or she creates is effective, is ethical, and is lasting.
“Making Influence Last” A Sales Approach to Creating and Keeping Your Customer’s Business
In his presentation, MAKING INFLUENCE LAST, Dr. Robert Cialdini focuses on ways to solidify change through the process of psychological commitment. It is only when people feel personally committed to a change that the change is likely to influence their future actions in persisting ways.
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DR. ROBERT’S INFO
PROGRAMS/TOPICS
- Harnessing Ethical Influence
- Managing Ethical Influence
- Making Influence Last


