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ROBERT GORDMAN
AUTHOR, THE MUST-HAVE CUSTOMER: 7 STEPS OF WINNING THE CUSTOMER YOU HAVEN’T GOT
Robert Gordman is President of The Gordman Group, and the author of The Must-Have Customer—7 Steps to Winning the Customer You Haven’t Got. During the past 16 years as a consultant, he has provided services to clients in many industries such as computer manufacturing and distribution, retail, direct marketing, weight loss, appliance manufacturing, advertising, trucking, and banking.
For over 20 years he held executive management positions at several companies. He was President of Strategic Business Planning for Meridian, and spent five years as a Senior Consulting Partner for the Gallup Organization, specializing in strategic planning. Through experience, Bob has learned that successful companies use targeted research to discover who their Must-Have Customers are. He can help executives use this information to think creatively to develop well-thought-out, executable strategic plans for their Must-Have Customers.
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ROBERT’S INFO
PROGRAMS/TOPICS
- Your Customers Know Where You Are. Do You?
- Every Business has a Sweet Spot in the Marketplace. Do You Know Yours?
- Why are Your Satisfied Customers Buying from Your Competition?
