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DAVID WEINBERGER

TECHNOLOGIST, AUTHOR, AND WEBLOGGING PIONEER

Dr. David Weinberger began his career in the late ‘70s teaching philosophy at New Jersey’s Stockton State College for five years. (He has a Ph.D. in philosophy from the University of Toronto.) During this time he maintained a steady freelance writing of humor, reviews and intellectual and academic articles, publishing in places as diverse as The New York Times, Harvard Business Review, Smithsonian, Alfred Hitchcock’s Mystery Magazine and TV Guide.

In 1985, after being denied tenure because the tenure quota was filled, and after a well-mannered student demonstration in his support, he became a junior marketing guy at Interleaf, an innovative start-up with new ideas on how to create and structure documents. At Interleaf he helped launch the industry’s first enterprise document management system and electronic document publishing system. In the early ‘90s, he was one of the five founders of SGML Open, now known as OASIS. He left Interleaf after 8 years, as VP of Strategic Marketing.

He founded the one-person strategic marketing company, Evident Marketing, in 1994. In late 1995, he joined Open Text as VP of Strategic Marketing because he saw an opportunity to help shape the way intranets are used. As part of the senior management team, Dr. Weinberger helped Open Text move from one of the first Web search engine companies (the engine behind Yahoo!) to market- and thought-leadership in Web-based collaborative software.

After helping to take Open Text public in 1996, Dr. Weinberger returned to consulting, writing and speaking, participating in founding a couple of dot-coms, and serving on industry and company boards. In 2000, Perseus published the national best-seller The Cluetrain Manifesto, of which he is a co-author.

In 2002, Perseus published Small Pieces Loosely Joined to enthusiastic reviews.

Dr. Weinberger currently writes too much, including too many weblogs, articles for Wired, Salon, USAToday, The Guardian, Esther Dyson’s Release 1.0, and lots more. He is working on a book about how the digitization of information is changing the most basic ways that we organize and classify the things of our world.

During the 2004 presidential campaign, he was Senior Internet Advisor to the Howard Dean campaign, consulting on Internet policy.

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David  Weinberger

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